Campus Technology reported last week that although the eReader market experienced a dramatic increase in sales during the last holiday season, the e-textbook market has yet to feel the boom.
Companies specializing in e-textbooks, such as Inkling and CourseSmart, offer a fairly wide range of textbooks for a fraction of the price most university bookstores would charge for them. The books are purchased, downloaded, and viewed directly on an eReader or computer. Cheap textbooks and easy accessibility- it seems to be a college student’s dream come true!
But in one study, 3/4 of students surveyed said they would prefer to use a traditional paper textbook, as opposed to a digital e-textbook. Students found traditional textbooks much easier to interact with, and many thought them worth the higher price. Matt MacInnis, CEO of Inkling, even seems to agree:
“A book provides a really good user experience. It doesn’t crash. It’s predictable. You know exactly what you’re going to get. Simply putting a textbook on a Kindle or a Nook is actually a worse experience. You’re working entirely within the constraints of the book, but you’re taking away the convenience and reliability of the book.”
However, MacInnis’ company, and others like it, are working on ways to better, establish and differentiate the eReading experience, rather than mock the experience of reading from a book. According to MacInnis, in order for e-textbook companies to succeed, the experience needs to be “appreciably better than using a book”. Inkling has even gone as far as calling their e-textbook “titles” in place of the term “books”. Hopefully, these proposed modifications will speed up this slow-starting industry.
This year, eReader owners are expected to spend $1 billion on eBooks alone. By 2015, the amount is expected to increase to $3 billion.
To read the full article from the Campus Technology blog, click here.