The Power of LinkedIn

LinkedIn is well known social media site widely used by colleges and students everywhere. In an article on The Chronicle of Higher Education regarding LinkedIn’s latest big move, people everywhere can get a better idea of how much it has grown and how useful it really is. LinkedIn announced that it would spend $1.5 billion to buy Lynda.com, a provider of consumer-focused online courses. This will be huge step for LinkedIn and can make it even better, but lets not forget what it already provides for its users.

https://i0.wp.com/fontmeme.com/images/Linkedin-Logo.jpg

LinkedIn already offers its users college rankings, university pages and multiple tools for all 350 members to crowd source tips and advice on where to go to college or what courses to take. What will happen once LinkedIn makes this purchase? Many say different things, but all are very positive.Some say that this is a sharp reminder to colleges that if they don’t push forward in helping students as well as the alumni with career transitions, there are others, such as LinkedIn, that will be there to help them fill that void.

The fact that people today are starting to think of credentials in a different way helps LinkedIn even more. For example, there’s a move to upgrade academic transcripts to make them a more valuable record for employers. In other words, put them into a machine. Mathew Pittinsky, a founder of both Blackboard and Parchment, even says that the more records that are “machine readable” the better.

LinkedIn happens to be sitting on a “gold mine of data” with a specific set of job skills that are needed for careers in specific cities. So colleges should engage with the company and get their students involved. LinkedIn isn’t here to take over colleges, it is here to work them and the ones under their roof. But to truly get a better understanding of what LinkedIn’s intentions are and what it is capable of, visit the site above and see what the future of LinkedIn has in store.